'DVD Jon' Mocks Apple ... Big Time
David Kravets at Wired - Jon Lech Johansen, the guy who broke DVD encryption, at the tender age of 16, has a new company, doubleTwist, which is distributing an application of the same name that allows you to copy your music, photos, and videos to a wide range of portable devices, and share them with your friends. The App appears to work on my Mac, though I haven't played with it much, and is available for Windows, too. It's pretty. I see no business plan, though there's a hint of it in the app. The "My Profile" page says, "Account level: free", as if there will be non-free account levels available in the future.
doubleTwist bought an ad, displayed on the windows of the BART station underneath the San Francisco Apple Store. It was up on the Friday before WWDC, but somebody tore it down because it "did not allow enough light through the subway station window." So they missed the Keynote. It was up again Wednesday, though, with a transparent background.